You want digital marketing results and you want them now! As with anything in life these days, we’re wired to expect instant results from our digital marketing efforts.

But good things come to those who wait. This includes waiting patiently for a great return on investment from a tailored strategy by a digital marketing specialist.

Why wait?

Anyone can use tricks to get faster search engine optimization (SEO) results, including automating content, manipulating links or other black-hat SEO tactics. However, these are only temporary and could in fact have a negative impact on your reputation as search engines penalize you for employing risky practices.

But you’re not a fly-by-night.

You want to be recognised as an established and trusted brand by real customers who engage with you in person and through your digital platforms, that will eventually lead to conversions and an increase in revenue. If you’re serious about your company’s future, you need to invest in a long-term digital media strategy based on consistent sound practices over time.

Here is some more food for thought:

It takes time

Whether you’re working on growing brand awareness and building your reputation through social media, SEO, email marketing or Google Ads, you’ll need to stick with an integrated digital marketing strategy for six to twelve months before seeing meaningful results.

That said, some tactics may yield results faster than others, depending on whether your website is working perfectly, you’re posting frequently or providing high-quality content.

Outrank your rivals

As in the real world, your brand’s success online will depend on your reputation, the industry you’re in and your competitors.

If Google can’t find you, no one can. Depending on your reputation with Google, your brand might need to work harder for longer to build or restore your trust and credibility with this major global search engine.

If you have a strong online presence, your competitors will find it hard to outrank you. Get on top by offering good quality products and services that people need and want, and employing smart digital marketing tactics that will increase brand awareness and drive more visitors to your website.

Think big

While you can scale down your digital marketing efforts to almost any budget, you don’t want to skimp on this important investment. Conceptualising and implementing a well-crafted digital marketing strategy across various channels that will yield the best results for your brand will require expertise and time from an experienced digital marketing specialist. The higher the budget, the more time is spent on building your brand online. And the more time is invested, the quicker you will see results.

After all, digital marketing costs are far lower than traditional marketing methods – such as billboards, flyers or commercials – with a much higher conversion rate.

Thinking big also means not narrowing the focus of your digital marketing efforts down to one or two channels, but integrating and aligning multiple campaigns across all digital media to get your message to as many paying customers as possible.

Enjoy the ride

Digital marketing success is a journey, not a destination. Once you start seeing results and reaching your goals, you need to continuously learn, adapt, set new goals and reinvent your brand and business’ online presence to align with your long-term vision.

Let’s get going!

If you’re in it for the long haul, we’re here to help. Three-23’s digital marketing experts are ready to help take your brand to infinity and beyond. We get to know you, your business, brand and vision, and work alongside you to develop and maintain a digital marketing strategy with clear goals and tracking tools to help you succeed. Contact us on tel +27(0)83 570 7670 or email

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