Digital marketing matters

Let’s face it: If you’re not online, you don’t exist. And if you are, people need to know about it. How else would they get to know and pay for your awesome product, service or offering? This is where Three23 comes in. We tailor-make a result-driven digital marketing strategy to drive traffic to your website, while generating leads, sales and enquiries – whether that’s through Google, social media, SEO or other digital channels.

What we do

We develop a tailored digital marketing strategy according to your budget and goals, meeting your target market exactly where, when and how they are sure to engage with your brand.


Before running your next set of Google ads or social media campaign, stop and think about where you’re headed and what you want to achieve. No business strategy is complete without a sound, long-term (digital) marketing strategy alongside it that will guide the way and keep you grounded while helping your brand stand out in the crowd.


Puzzled? We’ve got this! Three23 will review your current business position, marketing strategy, online presence and any existing digital and social media marketing strategies, guiding you through every step of the way – whether you’re starting from scratch, going in a new direction or just need a slight tweak.


This includes helping you identify exactly who you are targeting, how and where you should be speaking to them and what you should say across integrated online marketing channels. With this compass in hand, we continuously monitor, report and tweak the digital marketing strategy over time to make sure we stay on course to grow your business sustainably.

There’s no denying the power of social media. With more than 21 million South Africans spending some part of their day scrolling through Facebook alone, social media is one of the most powerful digital channels through which you can create brand awareness, connect with your target market and eventually generate income. Don’t be a wallflower. Three23 can help you harness the power of social media, either through paid or organic social media advertising.

Looking good, good looking! Our creative geniuses can’t wait to give your brand that well-deserved makeover and flaunt it through striking designs and clever copy that will exhilarate, entice and intrigue your target audience, no matter what the industry.


If you haven’t Googled something yet, you must be from Mars. It’s the number one internet browser where people search for things, services and experiences they would most likely spend money on. Let us create Google ads that will get your brand on top of Google results lists every time, or sneak it in in-between videos or searches for similar products, services or experiences. It’s a great way to meet your audience where they’re most likely to engage with you and maximise clicks to your website.

Wait, WHAT!? Is what you want your audience to say while they scroll back to your social media posts on their feed. A picture is worth a thousand words… but with so many pictures bombarding them each day, we make sure yours stands out through our innovative photography and videography.


Video is the future of digital marketing and the ideal way to tell your brand story in an authentic and visually compelling way. We create videos that do just that, and a bunch more, like raising awareness of your products, services or experiences, driving sales and engaging with your current and future clients or customers.

Organic VS PAID social media marketing

Organic social media marketing

Through organic social media marketing you can use the free services and tools available to any social media user to build a community of followers and customers who get to know, trust and love your brand. This includes creating a page, posting informative and entertaining content that showcases who you are and what you stand for, and interacting with other users. While paid social media helps drive traffic to your brand presence online, organic social media keeps them coming back for more.


At Three23 we love the authenticity of small to medium-sized businesses. And what better way to showcase this than by helping you set up and manage your organic social media presence on a platform(s) where your target audience can’t wait to meet you.


But first, we identify who they are, set up the right channels to reach them and then strategically put your brand in front of those who are most likely to engage with it through eye-catching, thumb-stopping social media posts that are planned and scheduled in advance. We learn to live, breathe and walk your brand, perfecting your tone of voice while aligning it with your industry’s lingo, look and feel.

Paid social media marketing

Paying for social media marketing gives your brand the boost you need to stand out in the crowd. It’s an effective and affordable tool to reach your ideal consumer and generate new sales leads through platforms like Facebook, Instagram, LinkedIn and YouTube.


Before you open your wallet, let’s tell you how it works. Social media platforms collect a whole bunch of data from all their users, which can be broken down and matched with your target audience according to their location, behaviour, likes, relationship status and more. Paid social media platforms have also been designed to match their offering to the marketing goals of your business, whether it be brand awareness, engagement, sales or any number of other options. What’s more, thanks to big data, you can retarget those clients who showed interest – so you only spend money on those who are serious about spending with you.


At Three23 we know how to sweat the system, turning big data, striking visuals and a loud call to action into instant brand visibility and sales leads. We manage the whole process from crafting your strategy to identifying and targeting your most promising social media users, designing high-performing ads and monitoring and optimizing the return on investment.

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